As game day approaches, watch the best (and worst) Super Bowl tech ads ever aired, and get a preview of what Microsoft, Amazon, and more have in store for 2019.
For a select group of people, the Super Bowl is one of the most important days of the year: advertisers. The game is one of the most watched events of the year, pulling in monster audience numbers.
Many commercials are created specifically for the Super Bowl—even if most of them get released online ahead of the game these days—and companies spend a LOT of money to advertise. A 30-second ad for the last three big games cost an average of $5 million from 2016 to 2018 (on Fox, CBS, and NBC), after years of growth. This year, CBS has the broadcast and is reportedly charging $5.1 to $5.3 million for half-a-minute. The most expensive ad ever was Chrysler’s $12.4 million spot in 2011, featuring two minutes of Eminem driving around Detroit.
Some people tune in only to watch commercials rather than the game (especially when the teams playing are nowhere close to home, or they hate the Patriots). And every year, the big guns of the advertising world flex their creative muscle to make the most talked-about commercials, whether it’s hawking cars, beer, or chips.
Tech companies have contributed their fair share of ads for the Super Bowl, especially during the dot-com era. Although that first boom went bust, the tech ads haven’t stopped. Will they make memorable commercials this year? We’ll know on Feb. 3. Until then, take a look back at some of the most memorable technology-related ads from past Super Bowls.
Intel: Jeffrey the Robot
Best Buy’s Ozzy vs. Bieber
Volkswagen: The Force
Amazon: Alexa Loses Her Voice
Microsoft: We All Win (2019 Preview)
Amazon/Alexa: Not Everything Makes the Cut (2019 Preview)
Another star-studded 90 seconds shows off all the versions of Alexa we are NOT getting, like Echo toothbrush, Echo dog collar, and Echo hot tub. Forest Whitaker, the stars of Broad City, real-life space station astronauts, and Harrison Ford himself are all on hand.
Checkout the rest of the videos in the full article, here.