Innevator Spotlight on Ivan Carmona of Shade LV Fims

By Innevation Center 3 years ago
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Ivan Carmona
Cinematographer / Director, Shade LV Films


What does your company do?
Shade LV Films primarily focuses on video and film production. Covering a variety of topics such as weddings, shorts films, promotional videos, and much more.

What is your role?
I’m heavily involved with all three stages of the film production. During the pre-production stage I’m meeting clients, storyboarding their ideas and planning out the entire shoot. In the actual production phase I’m out on location with all my gear documenting and filming the whole shoot. Lastly, in the post production I’m behind my computer editing all the footage that was captured into a final sequence/product for viewing.

Where did you grow up and attend school?
Phoenix, AZ. It was here that my passion for film and video took off while I attended a technical school for visual arts.

What brought you to The Innevation Center?
  I’ve always had in mind to have an office space of some sorts, but nothing that I came across was affordable especially for a startup company. Then I heard of co-working space and upon doing some research it was the Innevation Center that really pulled me in because it was a technology based facility.

How has technology changed your business?
Just the past couple years alone it’s changed the industry on a grand scale. The biggest thing for me is all the social media outlets and how I’m able to push out the product into these different platforms for the world to see. There’s also huge advances on a lot of equipment that I work with that now makes my job a lot easier.

What is your favorite local spot?

Phone call or text message?
Phone call

Twitter or Facebook?

Who would you most like to have dinner with (dead or alive)?
First before anybody Spielberg.

If you could time travel, would you go forward or backward?
Backwards for sure

What’s the best advice you’ve ever received?
To embrace failure and never set off on your path trying to avoid it. I’m an individual who doesn’t like to fail but everyone has moments where they succeed and moments where they fail, but it’s in our failure that we learned to do better and grow. To quote Yoda “The greatest teacher, failure is.”

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